100 Years of Perseverance to Develop the Best Kitchen Tool for Health and Flavor
1921
William Grover Barnard, the founder of Vitamix, began travelling the country selling modern kitchen products.
1937
The first Vitamix blender was released in the market. In 1949, Bill Barnard, the son of William Grover Barnard, convinced him to take his live demonstration to the newest form of advertising, the television set, making Vitamix a household name for blenders.
1955
Bill Inherited the company in 1955
In 1969, he introduced the Vitamix 3600, the first blender that could make hot soup, blend ice cream, grind grain, and knead bread dough. The Vitamix became more powerful and versatile, setting it apart from any other product on the market.
Barnard Brothers, the Fourth Generation
John Barnard and his brother used their engineering backgrounds to make significant improvements to the performance and durability of the Vitamix product line. They developed Super Total Nutrition Center (TNC) in 1992 , which utilizes two different containers to process food in more than 40 ways to save time when cooking various dishes that are typically made by different tools. Vitamix made a remarkable success in the market and have been sold over tens of millions of TNC.
Now
Vitamix continues to persevere to create the highest-quality product through customer input and advanced technology. We are steadfast in creating a better future through family values and healthy, delicious food. And we are committed to improving the vitality of people’s lives in over 80 countries in the world.
Independent, third-party testing proves that full-size Vitamix machines break the cell walls of blended food.
Independent, third-party testing proves that full-size Vitamix® machines break the cell walls of blended food. This is possible through the power, precision, and consistency that define Vitamix true high-performance blending. Each Vitamix blender is designed as a complete and efficient system—from the motor to the container and the blade assembly. The shape of the container continuously moves food toward the blades, which are integrated into the container and are made from hardened, high-grade stainless steel for durability.
Why is it important to consumers that your blender breaks cell walls?
The ability of full-size Vitamix blenders to achieve cell lysis (breaking cell walls) illustrates their power and performance. Food and beverages produced in a Vitamix machine exhibit superior smoothness and thorough homogenization of whole-food ingredients.
What evidence do you have that full-size Vitamix machines break cells walls?
Vitamix partnered with McCrone Associates, an accredited research laboratory, to conduct these tests. The testing showed that apples, spinach and peanuts blended individually in a Vitamix blender for one minute each yielded mixtures that displayed no intact cell structures when viewed under a microscope. The Vitamix machine successfully disrupted the cell walls of all three food items.
Does the ability to break cell walls mean that food prepared in a Vitamix blender is healthier than that produced in other machines?
To date, there have been no definitive research studies showing that cell wall breaking leads to increased bioavailability of nutrients in blended food and beverages.
Do you plan to conduct research to answer the question of whether cell wall breaking leads to greater release and absorption of nutrients?
Such a study is significantly more costly and complex than the laboratory testing that confirmed the ability of Vitamix machines to disrupt cell walls. We continually scan the literature for secondary research addressing the question, and are open to partnering with others to conduct this type of study in a thorough and cost-effective manner.